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The Fourth Phase and why it’s going to be AWESOME!

Dan Atkins

We all have something that we are passionate about, that one thing we couldn’t imagine life without. For a lot of us it’s things like music, sport and fitness, maybe dance? Or perhaps you just live for the weekend and getting social time with your friends. Whatever floats your boat, I’d hope we all have something that gets us out of bed in the morning. For me that thing has become film and more importantly filmmaking!

This certainly hasn’t always been the case however. If you had told a 16 year old me that later in life I would run my own production company, he probably would’ve laughed in your face and said something about becoming the next Steve Irwin… (Don’t ask…). Needless to say, it has been a long roundabout journey to lead me to where I am now, but I wouldn’t change a thing.

One moment that really sticks out to me, a moment of inspiration in this journey of discovering my love for film, came when myself and a couple of friends sat down to watch ‘The Art of Flight’. For those who haven’t seen The Art of Flight, the premise of the film revolves around a group of snowboarders who are at the top of their game, looking to ride some of the most hardcore places in the world, (The film title, I would guess, comes from the way that these riders appear as if they are literally defying the laws of gravity). Now, I don’t pretend to know anything about snowboarding, I’d like to give it a go, but I have never been before. But this film completely changed the way I look at cinema, it was stunning! Everything from the movement of the camera and riders, to the little graphical elements that complemented the text was perfect! I started to look at my own work differently. How can I take my projects that may not immediately be of interest to everyone and make it beautiful, how can I be creative in my processes, so that this film can suddenly be noticed by people who maybe wouldn’t otherwise be bothered. Without exaggeration, it changed my life!

Here’s The Art of Flight trailer: 

Which brings me onto the real news! Brainfarm and Red Bull Media House, the production companies that brought us The Art of Flight, have just released the trailer for their latest project, ‘The Fourth Phase’, and it’s another exciting look into the world of snowboarding. Have a look at the trailer and make up your own mind, but I can honestly say, if The Art of Flight is anything to go by, this film will be another example of how some of the most creative cinematographers, combined with extreme sports can be some of the most breathtaking cinema we the viewer can consume!

Blog, Business News

BIG NEWS! We’ve Moved!

support.department!

the-white-house

For many businesses, moving into an office for the first time is a really exciting time, but it can be daunting and sometimes difficult to find the right place. I never thought that Louder Than Words would be so lucky to have landed such an incredible space so early on, but ‘The White House’ on Hendford Hill in Yeovil is perfect!

Situated on a main road into Yeovil and occupied by some incredible businesses, the opportunity was too good to turn down. Our friends at Jim Rowe Social Media have operated from there for a few months already and have invited us in to share their office space, which again was a no brainer as we love the work that Jim does and it creates a unique opportunity for us to work together on various projects. We can’t thank him and the team enough!

We’re really excited for the future and I know that it is these kinds of opportunities and steps that we need to keep making in business that can make all the difference.

So now if your ever passing by and want to stop off for a coffee and a chat, pop in and say hello!

Dan, LTW

Business News

BIG NEWS! We’ve Moved!

Dan Atkins

For many businesses, moving into an office for the first time is a really exciting time, but it can be daunting and sometimes difficult to find the right place. I never thought that Louder Than Words would be so lucky to have landed such an incredible space so early on, but ‘The White House’ on Hendford Hill in Yeovil is perfect!

Situated on a main road into Yeovil and occupied by some incredible businesses, the opportunity was too good to turn down. Our friends at Jim Rowe Social Media have operated from there for a few months already and have invited us in to share their office space, which again was a no brainer as we love the work that Jim does and it creates a unique opportunity for us to work together on various projects. We can’t thank him and the team enough!

We’re really excited for the future and I know that it is these kinds of opportunities and steps that we need to keep making in business that can make all the difference. 

So now if your ever passing by and want to stop off for a coffee and a chat, pop in and say hello!

Dan, LTW

Blog

Give your marketing campaign life!

support.department!

Lightbulb+Moment!

How often do we see marketing videos or online marketing campaigns that just seem to always have the same taste to them? That utterly corporate feel, of talking through processes and how this business, or that company is so vastly different to all the others out there trying to sell you stuff. And yet there they all are, all saying the same thing, actually sounding exactly the same as each other! Giving no distinction really between themselves and everyone else at all! It’s incredibly frustrating! They’re nothing new, they’re not fresh and exciting, we will just simply ignore it and quite frankly, deservedly so.

I’m sure my fellow peers working within the film industry will say the same thing as me here, but if i had a quid for every time someone has enquired to do this same corporate video, of their CEO talking to a camera as we have cutaway shots of their office space, or factory or men in the field working, no matter what the business does, or who they work for, I’d be a lot better off than I am now! Why do we think that by doing the same thing as everyone else we’ll be any better off? Are people really seeing a return on the investment they’re making with these videos!? These are the kind of questions marketers need to be asking themselves when commissioning anyone to produce a video for them. And film makers, let’s stop ripping off our clients with videos that won’t serve them effectively!

It was a few years ago I first saw this advert for Contrex online and I realised the power that just one video can give to a brand.

The tagline at the end says ‘Slimming doesn’t have to be boring’. Well guess what? Neither does your video marketing! Let’s be creative and make something that has life in it! It honestly doesn’t matter what you do, Contrex sell water, I mean where do you go with that right? Wrong! Look at what they achieved! “But I don’t have the budget for something that big”, budget isn’t everything, you can still be creative. Think about it, half the viral videos we see from Youtube are shot on an i-phone… So you can’t say that to create a viral marketing campaign you need 100’s of 1000’s of pounds, (it certainly helps!), but it shouldn’t restrict your creativity.

All I ask, is that the next time your company or brand is considering it’s new marketing strategy, maybe this includes a video or not (I certainly recommend that it did!), don’t look at your competitors and think about how you can match what they have done or assume that to be successful you need to create similar content to all these other strong businesses. To be cliche, think outside the box, how can you be different, how can you stand out, what has never been done before? People don’t want to see the same content, they want something new and exciting, something they’d be willing to share with their friends. Let’s create that content together and let’s take your business to new heights!

Uncategorized

Give your marketing campaign life!

Dan Atkins

How often do we see marketing videos or online marketing campaigns that just seem to always have the same taste to them? That utterly corporate feel, of talking through processes and how this business, or that company is so vastly different to all the others out there trying to sell you stuff. And yet there they all are, all saying the same thing, actually sounding exactly the same as each other! Giving no distinction really between themselves and everyone else at all! It’s incredibly frustrating! They’re nothing new, they’re not fresh and exciting, we will just simply ignore it and quite frankly, deservedly so.

I’m sure my fellow peers working within the film industry will say the same thing as me here, but if i had a quid for every time someone has enquired to do this same corporate video, of their CEO talking to a camera as we have cutaway shots of their office space, or factory or men in the field working, no matter what the business does, or who they work for, I’d be a lot better off than I am now! Why do we think that by doing the same thing as everyone else we’ll be any better off? Are people really seeing a return on the investment they’re making with these videos!? These are the kind of questions marketers need to be asking themselves when commissioning anyone to produce a video for them. And film makers, let’s stop ripping off our clients with videos that won’t serve them effectively!

It was a few years ago I first saw this advert for Contrex online and I realised the power that just one video can give to a brand.

The tagline at the end says ‘Slimming doesn’t have to be boring’. Well guess what? Neither does your video marketing! Let’s be creative and make something that has life in it! It honestly doesn’t matter what you do, Contrex sell water, I mean where do you go with that right? Wrong! Look at what they achieved! “But I don’t have the budget for something that big”, budget isn’t everything, you can still be creative. Think about it, half the viral videos we see from Youtube are shot on an i-phone… So you can’t say that to create a viral marketing campaign you need 100’s of 1000’s of pounds, (it certainly helps!), but it shouldn’t restrict your creativity.

All I ask, is that the next time your company or brand is considering it’s new marketing strategy, maybe this includes a video or not (I certainly recommend that it did!), don’t look at your competitors and think about how you can match what they have done or assume that to be successful you need to create similar content to all these other strong businesses. To be cliche, think outside the box, how can you be different, how can you stand out, what has never been done before? People don’t want to see the same content, they want something new and exciting, something they’d be willing to share with their friends. Let’s create that content together and let’s take your business to new heights!